Updated

French President Emmanuel Macron, co-chairing the Lumière Summit in Saint-Paul-de-Vence with South Korean President Lee Jae Myung on September 7, 2026, called on YouTube to finance content and warned of a growing threat to the cultural model amid the dominance of YouTube, TikTok, AI, and media consolidation. The summit gathered global government and industry leaders to discuss the future of cinema. The Motion Picture Association signed two declarations at the summit — one on the future of cinema and moving image, another on strengthened international cooperation against film and audiovisual piracy — joining governments and private organizations in the effort.