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Creators Trey Parker and Matt Stone announced that the hit animated series would rebrand itself as 'South America,' a satirical reference to President Trump's pattern of pushing geographic name changes. The creators said in a statement they were 'inspired by the bravery and patriotism of Apple and Google,' continuing the show's history of political satire targeting corporate and political figures. The stunt drew attention on social media as another example of the show's ongoing commentary on current political and corporate dynamics, though it carries limited direct market implications.