Updated

GameStop now generates more revenue from collectibles than from traditional videogame sales, marking a significant shift for the retailer once famous as the epicenter of the 2021 meme-stock frenzy. The transition reflects the company's broader diversification strategy as legacy gaming retail declines. The shift highlights how far GameStop has moved from the business model that made it a cultural and market phenomenon, as it increasingly leans on collectibles and other non-gaming categories for growth.