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Apple unveiled its new iPhone 18 handsets, emphasizing enhanced artificial intelligence capabilities as a key selling point for the latest generation of devices. The launch represents Apple's continued effort to integrate AI more deeply into its flagship hardware amid intensifying competition in the smartphone market. The announcement comes as investors watch closely for signs that AI features can meaningfully boost iPhone upgrade cycles and revenue growth, a topic of significant interest given Apple's lagging position relative to some peers in AI product rollout.