Updated

Shares of Apple rose about 3% in afternoon trading on Thursday, September 10, 2026, standing out as one of the few large-cap gainers on a day when the major U.S. indexes fell for a fourth consecutive session. The move was read as investors coming around to the company's newly unveiled iPhone Duo and its artificial intelligence strategy, after an initially more subdued market reaction to the product presentation led by chief executive-designate John Ternus. The rebound occurred even as the Nasdaq Composite fell 0.7% and crude oil stayed above $100 a barrel. The rally mattered because Apple's weighting makes it a significant contributor to index performance, and its strength cushioned what would otherwise have been a deeper technology-sector decline. It also served as an early market verdict on whether the company's AI-oriented hardware refresh could restore a growth narrative that investors had questioned. Trading desks flagged the divergence between Apple's gain and the broader risk-off tone as the notable single-stock story of the session.