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Ubisoft announced plans to remove the requirement for its Ubisoft Connect launcher to start whenever players launch a Ubisoft game through Steam. The company described the move as an 'initial step toward a smoother and more streamlined launch experience' for PC players. Ubisoft Connect, formerly known as Uplay, has long been criticized by players for adding friction to launching games purchased on third-party storefronts like Steam and the Epic Games Store. The change signals a broader shift in how Ubisoft manages its PC ecosystem.