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Universal Music Group announced it is launching a new AI-powered music platform built with ElevenLabs, under a multi-year licensing agreement, allowing users to create remixes, mashups, and new takes on tracks drawn from UMG's licensed catalog. Artists will be able to choose whether to participate in the platform. The move follows a broader industry shift toward licensed AI music generation, as major labels seek to control and monetize AI-generated content built on their catalogs rather than fight it through litigation, intensifying competition among labels to strike deals with AI companies.