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Meta launched Muse, a new AI assistant described as the company's first major foray into AI-powered productivity tools, capable of helping users with tasks like online shopping, email, and trip planning. Early hands-on impressions found the assistant capable but unsettling in some interactions. The launch signals Meta's effort to compete with rivals like OpenAI's ChatGPT and Google's Gemini in the AI assistant market, extending beyond the company's previous focus on entertainment-oriented AI features.