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Anticipation for GTA 6's November launch continues to generate real-world ripple effects. Scalpers have begun targeting the newly unveiled limited-edition GTA 6 DualSense controllers, echoing prior console shortages, while a real Florida nudist resort has been flooded with negative reviews after fans noticed similarities to a location seen in GTA 6 leaks and trailers. Separately, analysts at Ampere Analysis claim Netflix's collaboration with Rockstar on the 26-minute GTA 6 'Extended Look' trailer drove more than 100,000 US Netflix sign-ups in a single day, making it one of Netflix's biggest 2026 events. Despite this massive hype, publisher Take-Two Interactive's stock has had a rough year, prompting analysts to question why shares aren't reflecting the enormous expectations surrounding what's predicted to be a record-breaking, once-in-a-decade release.