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Following Saudi Arabia's Public Investment Fund (PIF) completing its roughly $55 billion leveraged buyout of EA earlier this year, sources tell Bloomberg that PIF is now considering merging EA with Savvy Games Group, its gaming and esports holding company, in order to foster 'better coordination' among its gaming assets. The move could bring franchises like EA FC and Pokémon Go (via Savvy-linked assets) 'under one roof.' The potential merger would follow PIF's pending acquisition of Chinese mobile developer Moonton, further consolidating a sprawling gaming empire under Saudi ownership and raising questions about the future direction and independence of EA's studios.