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Walmart has moved to expand its delivery ambitions, launching a service positioned to compete directly with DoorDash and Uber Eats. Analysts note that despite Walmart's scale and logistics network, unseating established delivery platforms will not be straightforward. The move reflects Walmart's broader push to capture more of the on-demand delivery market, an area increasingly seen as a growth avenue for retailers beyond traditional store and e-commerce sales. Competitors' entrenched driver networks and consumer habits pose a key challenge to Walmart's expansion.