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Ford said it is increasing availability of V-8 engines and lowering prices on performance trims of the 2027 F-150, aiming to give customers more choice and boost sales of one of its key models. CEO Jim Farley has touted the strategy of broadening powertrain options as part of efforts to strengthen truck demand. The move comes as automakers navigate shifting consumer preferences between electrified and traditional powertrains in the pickup truck segment.