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Ralph Fulton, director of the upcoming Fable reboot, said Microsoft continues to invest in the franchise because it is 'vital to the DNA' of the Xbox brand, arguing that damaging Fable would effectively damage Xbox's identity itself. The comments come amid ongoing scrutiny of Xbox's first-party output and studio investments. Fulton's remarks position Fable as a flagship project for Xbox Game Studios, underscoring the platform holder's continued commitment to the series despite a troubled development history for past attempts at reviving it.