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Celsius Holdings director Damon DeSantis purchased 36,000 shares of the company for approximately $1.0 million, a transaction that market watchers are weighing as a potential bullish signal about insider confidence in the beverage maker's stock. The purchase adds to a series of recent insider transactions being tracked by investors across various sectors. Insider buying is often viewed as a signal of management or board confidence in a company's near-term prospects, though analysts caution that individual purchases do not necessarily predict future stock performance. The disclosure comes amid continued investor interest in Celsius as a fast-growing player in the energy-drink category.