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Salesforce CEO Marc Benioff used his keynote address at the company's Dreamforce conference to promote the company's artificial intelligence strategy, aiming to reassure investors and customers about the firm's positioning in the competitive enterprise AI market. The presentation sought to highlight Salesforce's Agentforce and broader AI product roadmap as differentiators in a crowded enterprise software landscape. Ahead of a separate investor briefing, Salesforce shares dipped amid reports of a system outage affecting the company's platform, adding a note of caution to the otherwise promotional messaging from Dreamforce. The outage raised questions among investors about reliability just as Salesforce works to convince the market of its AI execution capabilities.