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General Motors highlighted new V-8 engine offerings for its pickup trucks as part of a renewed competitive push against Ford and Ram, even as electric vehicle sales for large trucks remain lackluster. The company is emphasizing the towing and hauling capability of gas-powered models to defend market share in a highly profitable segment. The move underscores automakers' continued reliance on traditional combustion engines in trucks despite broader industry investment in electrification, reflecting persistent consumer preference for gas-powered capability over EV alternatives in the pickup category.