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Snap continued its campaign to justify its pricey Specs augmented-reality glasses, launching a new AI feature called 'Specs Intelligence' that connects to other digital accounts to help manage tasks and travel, coming to iOS and Mac. The company is positioning it as an 'anticipatory AI service' similar to Meta's Muse or Gemini's Spark. Reviewers who tried the $2,200 glasses highlighted novel shared-AR experiences, such as playing a virtual game of dominoes with another wearer. The renewed marketing push comes as Snap tries to convince developers and consumers that smart glasses deserve a place in daily life despite the high price point, following the product's debut earlier this year.