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Target is capitalizing on Pokémon's 30th anniversary, with Mizuho analysts noting long lines and sold-out items tied to the anniversary card set, while the retailer also launches a fall shopping event aimed at competing with Amazon. Separately, Amazon is reportedly planning a major expansion of same-day delivery fulfillment centers, which BofA analysts describe as a strategic move against Walmart to make everyday goods instantly accessible. Together, the moves reflect intensifying competition among major retailers ahead of the holiday shopping season, with same-day fulfillment and licensed merchandise emerging as key battlegrounds.