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Real Madrid forward Kylian Mbappe has ended his long-standing partnership with Nike to join Swiss sportswear brand On, which is set to launch its first football boots next year. The move marks a significant shift in athlete sponsorship within elite football, as On seeks to expand its footprint in the sport. As part of its football push, On also appointed former France international Thierry Henry as its football director, signaling the brand's ambitions to compete with established giants like Nike and Adidas in the football apparel market.