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With John Ternus now leading Apple's product efforts as the successor to Tim Cook, commentators are examining whether Apple can find its 'next big thing.' Separately, longtime Apple Store architect Ron Johnson pushed back on Silicon Valley's enthusiasm for AI-driven shopping, arguing Apple's real advantage has always been its people rather than technology. The discussions come amid broader questions about Apple's direction following its recent iPhone hardware event, the first major product launch under Ternus, and about how AI will reshape retail and consumer experience.