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Tesla is making a significant push into the heavy-duty trucking market by reintroducing a fully electric truck at a time when diesel prices have spiked to $6.51 per gallon nationally—nearly $3 higher than a year ago. The move capitalizes on mounting pressure from elevated fuel costs and potential regulatory scrutiny around emissions, though analysts note that investor enthusiasm for the initiative remains uncertain as Tesla investors weigh the capital intensity and competitive dynamics of the trucking business.