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KFC is debuting a new restaurant concept in Texas designed to test expanded customer experiences, including a broader menu with breakfast items and table service offerings. The initiative signals the chain's effort to diversify its format and attract a wider customer base beyond its traditional fast-casual model. The test kitchen approach allows KFC to pilot menu and service innovations before potential broader rollout across its system. The concept reflects broader competitive pressures in the quick-service and casual-dining sectors, where operators are experimenting with expanded daypart coverage and elevated service models.