Updated

Swiss luxury watchmaker Audemars Piguet reported record sales and engagement from its Royal Pop collaboration with Swatch, a surprise strength in a market facing broader headwinds from a luxury watch slump and rising tariffs. The partnership, which combined Audemars Piguet's premium positioning with Swatch's mass-market reach, defied skepticism about the unlikely union and demonstrated the potential of cross-brand collaborations to drive consumer demand during economic uncertainty.