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Microsoft is stepping back from requiring its 'Copilot+ PC' branding on new hardware, with its latest Surface laptops forgoing the label entirely. The move suggests Microsoft is recalibrating how it markets AI-enabled PCs after aggressively pushing the Copilot+ designation as a premium tier since its introduction. The shift may reflect softer-than-expected consumer enthusiasm for AI-branded hardware features or a broader strategic adjustment in how Microsoft positions Copilot across its product lines.