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Self-driving truck company Aurora presented an audacious target to deploy 30,000 autonomous trucks by 2030, with the company's CFO stating that the targets are grounded in realistic projections rather than aspirational marketing. The announcement reflects Aurora's confidence in its autonomous vehicle technology and commercial deployment timeline as the company continues advancing its self-driving truck platform. The plan positions Aurora as one of the leading contenders in the autonomous trucking industry, which has seen significant investment and competition as multiple companies race to commercialize long-haul autonomous vehicle technology. Aurora's projections suggest the autonomous trucking market is progressing toward commercial viability faster than skeptics anticipated, though significant regulatory, infrastructure, and technical challenges remain before widespread deployment becomes reality. The company's announcement adds to growing evidence that autonomous trucking is transitioning from experimental technology toward near-term commercial implementation.