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Volkswagen announced it will retire its ID.4 electric crossover in favor of an all-electric ID.Tiguan, betting that its more recognizable Tiguan nameplate will be an easier sell for EV shoppers. The ID.Tiguan is expected to launch in Europe in early 2027, joining the ID.Polo and ID.Cross in VW's revamped electric lineup. The shift reflects automakers' broader struggles to build EV brand recognition, opting instead to leverage established gasoline-era model names for electric successors.