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OpenAI introduced Dots, an agent platform featuring blobby, customizable avatars similar in style to Meta's Muse but aimed squarely at business users. Dots can perform workplace tasks like launching websites, rescheduling calls, and building board-meeting slide decks, with pricing starting around $100 per month, though it can also handle casual tasks like ordering dinner. The launch positions Dots as a direct competitor to Meta's consumer-friendly Muse, reflecting a broader industry trend of AI companies giving their agents friendlier, more anthropomorphic personas even as the underlying technology race intensifies.