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OpenAI has been collaborating with Ganassi, a major motorsport racing team, to optimize race car setups and performance using artificial intelligence. The partnership goes beyond sponsorship, with OpenAI providing technical expertise in machine learning and data analysis to improve vehicle performance and competitive outcomes. The collaboration demonstrates AI's expanding role in professional sports, particularly in high-performance engineering and real-time optimization. Ganassi's use of OpenAI technology for race setup represents an emerging trend of AI-driven competitive advantage in motorsport, where data analysis and predictive modeling can inform critical decisions about vehicle configuration.