Updated

Microsoft announced a new Xbox business branch called XP, encompassing four areas—Xbox Places, Pictures, Partnerships, and Products—overseen by Kayleen Walters, former president of Mojang Studios. The move, spearheaded by Xbox CEO Asha Sharma, follows similar strategies from Nintendo and Sony and signals a deeper push into film, TV, and possibly theme parks, even as Xbox continues layoffs and studio closures. Coverage was mixed, with some outlets noting the initiative lacks concrete new investment details despite its ambitious branding, especially amid ongoing workforce reductions within the gaming division.