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Analysts estimate Gears of War: E-Day sold around 230,000 copies in its first week (168,000 on Steam, the rest on Xbox), a soft start for one of Xbox's flagship exclusives. However, additional data shows the game attracted over 1.7 million Xbox Game Pass players and generated more than $37 million in revenue, with analysts noting Game Pass subscriptions and Premium Edition upgrades complicate a simple sales-only narrative. Reviews of the game have also been generally positive, praising its blend of nostalgic and refined combat.