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Retail chains including BJ's Wholesale and Lululemon are narrowing their product assortments as part of a strategy to improve business performance, with box stores culling products to better curate offerings and stabilize operations. The trend reflects broader retail industry efforts to streamline inventory and sharpen focus amid shifting consumer demand. The shift signals a strategic pivot across the retail sector toward efficiency and curation rather than broad selection, potentially affecting supplier relationships and in-store experience as retailers seek to return to healthier growth.