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President Donald Trump announced plans to rebrand artificial intelligence as 'super intelligence,' and some of Silicon Valley's most prominent figures are adopting the new terminology. Elon Musk quickly embraced the shift, pledging to rename SpaceXAI to SpaceXSI shortly after Trump's announcement. While the broader public has largely continued using the term 'AI,' the willingness of major tech figures to adopt Trump's preferred branding highlights the industry's efforts to stay aligned with the administration amid ongoing policy battles over AI regulation and data centers.