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Apple introduced its first smart display, HomeView, a 7-inch device priced at $299 that can recognize up to six users via its built-in camera. The launch was accompanied by an unusually chaotic advertisement depicting a hectic family morning routine, a departure from Apple's typically polished marketing style that drew strong reactions, particularly from parents who found the ad relatable. The HomeView marks Apple's entry into the smart display market long dominated by Amazon and Google, positioning the device as a hub for family scheduling and home management.