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Epic Games revealed it used AI 'vibe-coding' to build a new version of the Epic Games Launcher, explicitly aiming to make it faster than Steam, the dominant PC game storefront. The announcement included pointed shade directed at Valve's platform as Epic continues its push into generative AI tools. The move reflects Epic's ongoing competitive strategy against Steam and its embrace of AI-assisted development despite broader industry debate over generative AI's role in software and game development.