Updated

Salesforce announced on October 20, 2026, that it is acquiring Braze, a customer engagement platform, for $5.66 billion in an all-cash transaction. Braze shareholders will receive $47.50 per share, sending Braze stock soaring 50 percent on the announcement. The acquisition is expected to close in Salesforce's fiscal 2028 and represents a significant expansion of the company's customer data platform capabilities as it seeks to compete in the marketing and engagement software market.