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JustWatch, a streaming search platform used by 50 million people, launched its own streaming service on October 20, 2026, offering free, ad-supported movies and shows alongside a $3.99-per-month ad-free tier and movie rentals. The move represents a significant expansion of the company's business model beyond its original role as a guide aggregating content from other streaming platforms, allowing JustWatch to compete directly with the services it helps users find.