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Speaking at the Paley International Summit on October 20, 2026, Take-Two Interactive CEO Strauss Zelnick and Sony Group President and CEO Hiroki Totoki addressed the role of artificial intelligence in game development. Totoki stated that 'creativity is for humans, not AI,' while both executives acknowledged AI as a useful tool within production pipelines. The comments come amid broader industry debate over AI's growing role in game development, with the executives arguing that unpredictable, hit-driven creative work cannot be reliably generated from datasets alone.