Updated

New data reported by The Wall Street Journal and cited by GameSpot on October 20, 2026 shows that only 3.5% of Netflix subscribers play its games monthly, about 10 percentage points below the company's 2026 target for reach and engagement. The figure marks slow progress despite growth from under 1% in 2022. The report underscores the continued struggles of Netflix's multi-year effort to establish itself as a meaningful player in the video game industry.