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Rockstar Games intensified its Grand Theft Auto VI marketing campaign in the week of October 22, 2026, releasing a new TV commercial that trims the launch trailer's shower scenes while adding extended airplane and car footage, alongside promotions letting fans trade in old consoles and buy real-life versions of the game's Burger Shot and Cluckin' Bell food at Miami's Kaseya Center. The push underscores the scale of anticipation ahead of the game's release, with fans scrutinizing every new asset for extended or altered footage compared to the original trailer.