Updated

Etsy announced on October 22, 2026 new policies aimed at reducing the volume of low-quality AI-generated listings on its marketplace. The company said many buyers reported being unable to tell which items involved AI-generated content, while sellers expressed concern about their handmade work appearing alongside misleading AI-made items. Under the new rules, every listing must include at least one unedited photo of the actual item, among other restrictions designed to increase transparency about AI use in product creation and marketing on the platform.