Updated

Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law on October 24, 2026, requiring disclosures on any advertisement that has been significantly modified or generated by artificial intelligence. The law applies to all ad formats including still images, video, audio and text, whether from multi-billion-dollar television campaigns or small business flyers, with labels required in the same format as the advertisement itself. The legislation aims to prevent consumer deception by clearly identifying AI-generated or AI-modified content in paid advertising.