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Instagram announced a major push into longform horizontal video, which it is calling "Features." Instagram head Adam Mosseri and product VP Tessa Lyons explained the shift in a six-and-a-half-minute video. TechCrunch called the move a notable shift in strategy for Instagram, which had pursued short-form video like other social platforms. Mosseri said he had long been wary of longform video because of concerns about keeping Instagram focused on connecting with friends.