Mass Effect fans rally after EA closes BioWare, buying Times Square billboard and sharing leaked music

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Mass Effect fans bought a #SaveMassEffect billboard in Times Square on October 26, 2026, a week after EA shut down BioWare and canceled Mass Effect 5. The campaign plans more ads, including outside The Game Awards. Composer Austin Wintory, who had been in talks to score the game, released about 20 to 22 minutes of draft music for Mass Effect: Universe. A Canadian New Democratic Party leader blamed private equity for the closure and said former employees should get federal support to buy the studio. CD Projekt and other developers also paid tribute to BioWare's influence.

Sources:GameSpot IGN PC Gamer Eurogamer

4 outlets · 9 articles · first seen Oct 26, 6:00 AM ET

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Here’s Another Mass Effect 5 Leak To Break Your Heart GameSpot
Composer Austin Wintory Shares 22 Minutes of Music Created for BioWare's Canceled Mass Effect 5 IGN
The developer of one of my favorite 2020s RPGs does it because of BioWare: 'Baldur's Gate 1 is the first game I truly loved' PC Gamer
Veteran game composer in talks to score Mass Effect 5 shares 20 minutes of music he wrote for the project: 'To even dream in your sandbox was a privilege' PC Gamer
Mass Effect fans ramp up efforts to save BioWare's RPG series with a Times Square billboard and plans for more ads outside The Game Awards Eurogamer
Mass Effect fan group buys billboard in Times Square promoting petition to save series PC Gamer
CD Projekt marks the 19th anniversary of its first Witcher RPG with a tribute to BioWare: 'Their support helped turn our vision into Geralt’s first interactive adventure' PC Gamer
Mass Effect Fans Buy #SaveMassEffect Billboard in Times Square — and They Have Plans for More IGN
Canadian political party leader blames BioWare's closure on private equity, says government should help former employees buy it back Eurogamer