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Reddit announced it will require users to log in to browse, ending open access for logged-out visitors. CEO Steve Huffman said on an earnings call that Google's AI Mode does not drive traffic, and Reddit reported search referrals dropped by more than 1 million per week on average in October. TechCrunch framed the shift as a response to AI changing how people find information, while The Verge said openness had made Reddit a target for scraping and automated traffic.