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A small store in Stockholm offers free toothpaste, toothbrushes and flossers to customers whose breath is sufficiently bad, Good News Network reported. The promotion was commissioned by the Swedish oral care company The Humble Co., whose survey found 1 in 3 people avoid dental visits. The promotion is a playful marketing campaign aimed at encouraging dental care.

1 outlet · 1 article · first seen Nov 5, 3:00 PM ET

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