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Poppi founders Allison and Stephen Ellsworth are launching Jetty, a hydration brand selling bottled drinks and powders at Whole Foods, Target and Amazon. CNBC Top News reported that the startup is aimed at competing with PepsiCo's Gatorade in the sports hydration category. The report did not give financial terms, sales figures or a launch timeline.

Sources:CNBC Top News

1 outlet · 1 article · first seen Nov 8, 11:00 AM ET

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  • XLP closed at 91.03, up 0.15%, on 2026-11-10. Listed for: Consumer Staples sector ETF.

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Corroborated by 1 outlet (GDELT)