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Restaurant chains including Wendy's, Burger King and Chipotle are upgrading menu staples as they look beyond discounts to win back customers, according to CNBC. The shift reflects an effort by the companies to compete on food quality rather than price promotions. The coverage did not include sales figures or details of specific menu changes. The report describes the move as part of a broader industry effort to attract diners back to restaurants.
Sources:CNBC Top News