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On November 7, the first N7 Day since BioWare's closure, many original Mass Effect voice actors joined fans in a SaveMassEffect video. The two-minute video featured Jennifer Hale, Mark Meer, composer Sam Hulick, Brandon Keener, Courtnay Taylor, Ash Sroka and Keythe Farley, some of them in character. Eurogamer reported that the We Are Mass Effect group, a community organisation, had run billboards in Times Square and a mobile billboard outside BioWare Edmonton's former office, while directing people to an online petition. Hale told IGN she felt hopeful about the series' future, and Meer said near-yearly EA layoffs had gradually cut BioWare teams, including senior writers who had been at the studio for decades. IGN also reported that lead animator Jonathan Cooper released a previously unreleased internal Mass Effect 2 trailer, a pre-alpha demo reel of in-progress cinematics from April 2009 that shows Miranda, Garrus and Jack. IGN noted that the campaign urges EA to fund new games or license the series to another developer, and that some fans want the franchise returned to the people who made it.