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Google's Pixel Tag tracker went on sale on November 10, 2026, priced at $29.99 for one tag or $99.99 for a four-pack, The Verge and TechCrunch reported. It works with Google's Find Hub tracking network, which was renamed from its earlier name last year. The oval tag is longer than Apple's AirTag 2 but thinner, and weighs 0.4 ounces. It has no hole for keys, so buyers need accessories to attach it to objects. A button on the tag can trigger a sound, and pressing it can ring a lost phone. Google says the coin-cell battery lasts over a year and the tag is rated IP67 for dust and shallow dunking. Android phones with an ultra wideband chip show exact distance and direction to the tag, while Bluetooth 6.0 Channel Sounding gives distance only. The tag works with Android 9 or later. For items out of range, TechCrunch reported that it relies on a crowdsourced network of over a billion Android devices. Lost mode shares the owner's contact details with whoever finds the tag, and the location can be shared with up to 10 people. The tag comes in silver and pale green, and Bellroy is selling keychain cases alongside it.