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Toyota is reviving the Scion badge as an experimental mobility incubator, with its first vehicle an American-built kei truck made in Indiana. The Verge reported the launch on November 11, 2026, and Ars Technica described it as a response to Trump's call for small trucks. Kei vehicles are built to Japan's light vehicle rules and have grown popular in the U.S., with more than 30,000 used kei trucks imported. Ars Technica asked whether the move will start a small car revolution or remain a distraction.